Saint John wrote:Don wrote:You aren't suggesting that Neal would part ways with Azoff are you? Irving controls half of the larger concert venues in the U.S. and Europe. How do you think Journey is getting scheduled at all these festivals? Also, the Wal-Mart relationship, that's with Azoff as point man, not Journey itself.
Azoff is about making money, for ALL of his acts, not just Journey, hence the three band bills, so Irving's 'not so popular' bands get to share the pie too instead of just one act.
Irving Azoff does an incredible job of making his shed of acts as much money as possible. The problem I have is what happens
after that, namely nothing. It's the
little things that this band is missing. The things that Herbie Herbert brought to the band. Stop in at a radio station once in a while, modernize your interaction with the fans (Facebook), hit a bar once a year and play a raw set on the fly. Everything seems too scripted and superficial. Fuck, have a listening party for your new album and/or play the entire CD front to back. Publicize the things at the grass roots level. Walmart will help it sell a lot and probably has a built-in sales base of about 200,000, but let's push this thing like it's the first CD you've ever released. I would love to see an out-of-the-box idea hit the Journey camp, and I think a listening party and/or a small theater gig playing the entire new album would be the way to go.
Azoff should also think about trying to start a summer concert series before or after NASCAR races. 100,000 people, most of which know Journey's music, would be an ideal way to spread the band's popularity.
I agree with you here Dan. It seems as Irv does the bare minimum. Back when I was all chummy with Schon, I said to him, "We need to get rid of that douche Azoff." he immediately said, "you have no idea what he does for us." I was taken aback. Neal obviously likes him and feels that he does the band justice.
Onto what you were saying about doing the small things. Yes. How about getting ahold of Fallon, Leno, Letterman, Kimmel and Stern? Hell, if two bite, you're in. Journey could even do what Bruce has done recently, and it sells the album. Shoot video of the making of the album and air it on HBO. Bon Jovi does this type of thing too. Yeah, Bruce and Jon seemingly possess HBO ties and perhaps Journey couldn't get on HBO, but there has got to be some video medium that would host a Journey segment...their popularity is pretty good now I would think. You could even do what Springsteen did recently( I know more of him

), but what he did was film a concert in an intimate venue, where I believe 500 fans filled up an indoor merry go round at Asbury Park, but all he played was songs from the new disc. Journey could play a free show at he Warfield or some Frisco spot where they hail from.....shoot it, record it, and show it. Have some commentary during the show. Play a song, and then discuss it and then talk your way into the next one, giving the viewer some sort of short story about the making of the song/record and mix in some humour too. Look, Journey is a fascinating story, and people like it...they want to hear the story that is Journey. Unfortunately, we'll never hear the meat and potatoes part of the band story, but I see no reason why Cain or Schon cannot talk the viewer through a one hour special highlighting only their new record...play NOTHING from the past...or at least do not show the viewer the dirty dozen. Feel free to play an entire show for the 500 or so people that came(they could get in via lottery or generous charitable donation or something like that), but the one hour TV spot contains only new music. Get intimate with your fans. They could do this, BUT, IMHO, they don't want to spend the money to do this and get it on say Showtime or even Direct TV (they did that before and it was an extremely successful venture).
And if you don't want to do the Springsteen thing, do the other thing, which Bruce and Jon both do...a documentary. Fans eat this up.
When We Were Beautiful was a great film on Bon Jovi. I got hooked on it, and even went out and bought a disc. Journey is a compelling enough story to do this. And then you have Bruce who did his documentary called "The Making of The Darkness on the Edge of Town." Journey could do this about the new record or any record for that matter(although the Perry factor muddies up the waters). Either way, you guys might laugh at me, but Bruce and Jon do it and no one can argue that they are both the biggest artists on the planet.
Thoughts, Dan?